How to spot an organic faker on cosmetics
People are becoming more and more aware about what cosmetics they are using and the organic cosmetic sector in the UK grew in 2015 by 22% a much larger percentage than the organic food sector!
By why should we be worried about our cosmetics? Well, our skin is the largest organ we have and we need to look after it. It takes less than 30 seconds for a cosmetic product to be absorbed by the skin and as more studies reveal the long term effects of using chemical components found in mainstream cosmetics have not been fully investigated.
Parabens, which is a cheap chemical used to promote shelf life in cosmetics have been found abundant in cancer tumours and SLS which is again a very cheap ingredient used to give foaming and cleansing agent is too harsh, causing very dry skin and problematic scalps.
Certified Organic food and cosmetics make sure that the ingredients used in products are natural and have not been treated with any GMOS, preservatives, and have been produced ecologically by sound means.
How to spot a genuine Organic product
Look at the packaging. Don’t be fooled by smart brand names such as Organix or Dr Organic. Word play is a vital marketing tool for branding a product. However it is not confirmation that the product is certified Organic.
Check the labelling. Does is have an Organic certified seal? Such as a Soil Association stamp for UK or USDA for the USA.
Check the ingredients.
If it doesn’t say organic anywhere else on the packaging than it won’t be. Also when it comes to cosmetics, there is a little bit of science involved. It can be sometimes impossible to find an ingredient in an organic form. In this case where non – organic ingredients are used the labelling should say the percentage of organic ingredients.
Soil Association will not certify a product Organic unless it is more than 70% Organic.
“If a product uses between 70-95% organic agro-ingredients then we will certify it, though we will not allow it claim to be organic. In this case it can state that it is made with ‘xx% organic ingredients’”
Quoted from the Soil Association website
What does it mean when certified Organic COSMOS ?
The producer has had its manufacturing facility inspected annually by the Soil Association or another certifying body. This includes an audit of the organic ingredients used and a demonstration of ecologically sound production methods
All product formulae and labels have been approved
It will be clearly labelled so that you can make an informed choice about the product you are buying
Any non-organic ingredients are being used because no organic equivalents were available.
All ingredients are GM free – non-organic ingredients can only be used if their suppliers has submitted a declaration that it is non-GM
It has used minimal non-organic additives and only those from a restricted list. These must be non-GM and can only be used if the organic version of that ingredient is not yet available.
Any processed ingredients, are processed by ecologically sound means.
Quoted from the Soil Association website
So when buying your cosmetic products: Look for the logo and look for the ingredients or percentage.
I found this great little video on You Tube. It explains why Victoria&K are committed to provide the best Natural & Organic Cosmetics WITHOUT the harsh chemicals. Remember folks it takes less than 30 seconds for cosmetics to be absorbed into our blood stream. This is the real reason we need to take care of what we using on our bodies.
Do you know what’s inside your Shampoo & Conditioner?
Do you know the long term effects it may have on your body?
Victoria&K reveal the truth behind the leading industry brands
While the health conscious person is careful about the food they eat and having enough exercise to stay fit and healthy, it’s also important to think about what we are using on our bodies also. It’s said to only take 27 seconds for the chemicals in cosmetics to be absorbed into the blood stream. You will also be surprised to know that the cosmetic industry are not required by law to test the effects of using their ingredients on the body. The truth is that although people are aware that certain chemicals which are used throughout the industry are cancer causing, there is still lot of chemicals that are being used which we don’t know what the long term effects are.
Victoria&K are always looking for Natural and Organic alternatives that we can use on a daily basis to replace the traditional cosmetics that fill the shop shelves, and so we have developed a Shampoo which uses as much natural ingredients as possible to replace the need for Parabens and SLS / SLES chemicals.
So what exactly are Parabens and SLS chemicals used in shampoo and conditioners for?
We can safely say that it would be better for everyone to avoid parabens -at least until we have more conclusive documentation about the long term effects of parabens on the body.
Parabens are used to prevent the growth of microbes in your products. In other words, they have nothing really to do with cleaning your hair or scalp. They are used to extend the shelf life of shampoos and conditioners.
Alarmingly though, parabens have been discovered in quite high concentrations inside breast tumours.
In this UK study, titled ‘Concentrations of Parabens In Human Breast Tumours’ from the Journal of Applied Toxicology, it explains that parabens appear to congregate in fatty tissues in the body, such as breast tissue and that they are guilty of “disrupting cellular function.”
Their “oestrogenic activity”, the study continues to detail, “could potentially influence both the incidence and treatment of breast cancer.”
So that’s parabens out then.
Shockingly, though, they are still present in a huge number of popular cosmetics products. And even though they might be at low-level concentrations, if you use all your favourite paraben-containing products at once, you could be causing a build up of these harmful ingredients in your body.
The chatter around Sodium Laureth Sulfate, Sodium Lauryl Sulfate (SLS) and Ammonium Laureth Sulfate (ALS) is a little less clear.
These sulfate compounds are a cheap, but heavy duty detergent, found in absolutely loads of our favourite haircare products.
There have been reports of a similar link to cancer – BUT there is NO substantial, proven premise for this link. And this conclusion has been backed by heavyweights such as the American Cancer Council.
So you needn’t be as wary of them as you are of parabens, that’s for sure.
However, they aren’t without their negative qualities.
As strong detergents, they are used in shampoos to create a lather and to thoroughly clean the hair, but mostly they are way more powerful than they need to be.
Our hair is designed to have some natural oils in it. Scalps that have been exposed to really strong detergents can become irritated and unhappy.
So that itchiness that you thought was dandruff? Yeah, it might actually be that your poor head is inflamed from the sulfates in your shampoo.
Even worse, these sulfates can strip your hair of all of its natural moisture – plus, of course, any added moisture you’ve been trying to give it by way of deep conditioning treatments.
So for those of you with dry, damaged, brittle or over-dyed hair, you might want to think about steering well clear of these harsh detergents.
If you haven’t heard already, it’s now just days before Victoria&K will be launching their very own Paraben and SLS free Argan oil shampoo and conditioner. Available at http://www.victoriaandk.com/shop/ from the 28th Febuary.
Can Pure Argan oil Provide Fair Trade for all?
Argan oil is now becoming a household name, especially with the likes of top cosmetic brands such as Loreal, Garnier, Pantene and tresemme now offering countless products containing Argan oil on our supermarket shelves. And lets not forget our Isreal brothers that were the first in 2005 to launch the first Argan oil product in the UK market called, Moroccanoil. Exclusive to hairdressers, the brand have been the leaders in opening the floodgates to the world, and have now expanded and launched their own skin product range containing Argan oil.
Its hard to imagine how Morocco is managing to keep up with the western demand and produce the amount of Argan oil needed to supply all these companies. Lets also not forget the smaller businesses, like Victoria&K, who have a close connection to Morocco and feel passionately about Argan oil in its true pure and 100% Organic form. Quite simply, it cant.
In 2012 Morocco exported 700 tons of Argan oil, however it only has the capability of producing half of that number. The work of the women cooperatives quite simply cannot keep up with demand if they where only extracting the oil by hand.
On estimate, if Argan oil was produced A-Z by hand, this is the process:
The women collect the harvest from the Argan forest, without the use of machines, just the help of village donkey which helps to carry the load. They then have to walk, or transport the harvest by truck, to the weekly market.
The harvest is then sold, either bought by cooperatives or privately run businesses. The price of the harvest is only worth what the companies will pay, so if there is a good harvest, they will pay less for the Argan. If he harvest has been bad and there is a high demand for the Argan they will pay more.
Once the harvest has reached its destination, the women now have the laborious task of cracking each nut and exposing the 2 – 3 seeds which are held inside. As our feature picture shows, the women are sitting on the floor, with stones to help them crack the hard shells.
The actual quantities are roughly 20 – 30 kilos of shells will give you aprox 1 kilo of seed/ 500ml of oil.
The seed is either cold pressed (for cosmetic) or heated slightly for culinary use.
The women press the oil by hand by using traditional methods, grinding the seed in the mill as pictured below.
All in all to press 1 litre of of Argan oil will take 1 woman a week of hard manual work. So what about the womens wage? Surly all this hard work will benefit them, by giving them enough money to send their children to a better school? or to pay for medication needed for a loved one?
Victoria&K feel deeply that these women should not be exploited for the gain of the rich Moroccans and Europeans that own the cooperatives.
Companies that sell Pure Argan oil to the western market should not ‘cash in’ by selling the idea that their Argan oil is produced by hand, when this is likely to be a front, and the oil is actually pressed by machine.
Cooperatives should be doing what they are set up to do, Providing an equal share of the profits to the women working in the cooperatives, and provide schooling to the women and their children. And importantly offering an insight to the traditional ways of the Amazigh people, and keeping them alive.
With Victoria&K’s close connections to Morocco, we will be striving to make sure the these women do not have to work like this, We will be going to the remote villages and paying the women directly for their harvest, a fair price without them having to walk or travel to the market, or to sit for long periods of time cracking the seed or working the mill.
Victoria&K have never claimed that their oil is hand made, and to ensure to our customers that our our oil is 100% extra virgin Pure Argan oil we will be pressing the oil ourselves at our UK headquarters.
Beauty secrets revealed! Victoria&K guide to using Pure Argan oil for the skin!
Top tips for healthy soft skin, beauty secrets revealed!!
Victoria&K Pure Argan oil is the All in one Skin and Hair treatment that replaces all other products.
Argan oil is so versatile, once you have become accustom to using the oil as a cosmetic you will soon find that you will no longer be reaching for those other creams and potions.
Everyone who has heard of Argan oil will say: ‘its that stuff for your hair…’ but did you know that when you are using Pure Argan oil it is actually very beneficial for the skin too?
Pure Argan oil is abundant in Essential fatty acids, omega oils and Vitamin E which combined in Argan oils unique composition, make a great natural anti-aging oil. Argan oil has also rare plant sterols which help to restore the lost elasticity to the skin, reduces the appearance of age spots, Dark circles, scars, stretch marks.
Lets also not forget that Argan oil is also a natural anti – inflammatory which helps against the symptoms of arthritis, psoriasis and eczma.
So… what and how can I get the best usage for my Argan oil? And what are the top tips that Victoria&K recommend when using Argan oil on my Face and Body?
1- Facial Moisturizer
Using Victoria&K Pure Argan oil for the face is best way to combat those early signs of aging, dark circles and chapped lips. Pure Argan oil can be used either last thing at night or first thing in the morning. To apply Victoria &K Argan oil is easy, our 50ml airless dispenser has been designed to give you all you need to moisturize your face and hands with just one single application. All you need to do is just disperse one single drop into the palm of your hand rub lightly into the palms and finger tips before applying to the face. Start with the eyes and areas that are the first to show signs of aging, gently rubbing the oil into the skin working from the center of the face outwards. Pay particular attention to Dark Circles, using a back and forth motion with your fingertips. The oil is light and absorbs into the skin after a few moments, leaving you with soft nourished skin.
2- Make – up base
Pure Argan oil is a great base to use before applying foundation and Make – up. Victoria&K Pure Argan oil doesn’t clog the pores, it allows an even application of Foundation or powder, and helps to keep the make up on for longer. Victoria&K pure Argan oil helps avoid further outbreaks of spots and acne, just apply the same way as a facial moisturizer
3- Stubborn Make – up remover
Victoria&K pure Argan oil is a great way to remove that stubborn waterproof make – up, just apply to your fingertips and rub away! great way to save on cotton wool too
4- Hand Cream
Victoria&K Pure Argan oil is great to use as a hand moisturizer. The 50ml size is easy to carry around with you in your bag and just one drop is all you need to soothe dry hands and keep nails healthy, just rub it all in. Great in the winter with the cold climate.
5- Body Moisturizer
Application of Pure Argan oil after a bath or shower is great to leave the skin soft and hydrated, it also soothes skin after a wax or shave. Just apply as much as you need all over your body to hydrate dry skin. Victoria&K Pure Argan oil will also help deter stretch marks used regularly during pregnancy.
6- Psorisis and Eczma
Victoria&K Pure Argan oil is a great treatment for symptoms of Psorisis and Eczma. Its a natural anti – inflammatory which helps to soothe the redness and also hydrates dry and flaky skin. To relieve the symptoms, Pure argan oil is best applied directly to the affected area as often as possible, especially the skin starts to appear dry or when a bout of itchiness takes hold. Don’t scratch! apply Argan oil instead and it will sooth the itchiness, after a few days you will visibly see the difference .
7- After sun
Been out in the sun too long? ouch that red skin is going to take a while to settle down. Putting your Victoria&K Pure Argan oil in the fridge and then applying to the skin when its cool will soothe the ouch and if applied regularly enough will stop the damaged skin from drying out and peeling.
Victoria&K is the All in One Skin and Hair Treatment that no-one can be without, click here to view our special offers and to get your body beautiful for summer.
Victoria&K Pure Argan oil is the
all in one Skin and Hair treatment that replaces all other products
Pure Argan oil is so versatile, once you have become accustom to using an oil as a cosmetic you will find that soon you wont be reaching on the shelf for all those other creams and serums. Victoria&K Pure Argan oil is the all in one Skin and Hair treatment that replaces all other products.
So… What and how can i get the best usage for my Argan oil? And what are the top tips that Victoria&K recommend?
Lets start with the most common usage for Argan oil, everyone who has heard of Argan oil, will say:‘sure i’ve heard of Argan oil, its the stuff for your hair’
Absolutely! And to prove this there are tons of products for your hair at the moment containing Argan oil. If you look in your local supermarket, you will find at least 5 different products in each top brand that have Argan oil products including, shampoos, conditioners, serums and heat defense sprays. Please note, these are not Pure Argan oil products. They only contain a small percentage of Argan oil, and in the long term will not make a noticeable difference to the condition of your hair.
So…What are Victoria&K top tips for using Pure Argan oil in my hair?
Well you know best what type of hair you have, you may need to cater to what works best for you, but here are some recommendations to get you started.
1 – Pre wash Treatment
This method is best used for those with Dry/itchy/flaky scalp and people with greasy or severely damaged hair. Apply Victoria&K Pure Argan oil straight to the scalp and massage thoroughly, making sure that all the scalp and the roots are covered with oil. Once covered, brush the hair, spreading the oil completely throughout the hair to the tips. If preferred, you can wrap a towel around your hair to secure it but it is not necessary as the oil is completely natural and pure so it wont damage your clothes or be harmful to the skin. You can apply as much of the Pure Argan oil as you want or need to. Leave the oil to penetrate the hair and scalp for a minimum of 20 minutes or for as long as you want. Some leave it in the hair overnight. Wash your hair as normal, all the residue from the oil will wash away easily and will not stick to the hair, instead your hair will be unbelievably soft and the scalp nourished.
2 – Argan oil Conditioner
Suitable for all hair types You do not need to buy expensive Argan oil Shampoos or conditioners, simply add a drop of Pure Argan oil to the shampoo or conditioner that you normally use. First put a 50p size of shampoo or conditioner into the palm of one hand, add one drop of Pure Argan oil to the shampoo or conditioner, simply mix with your other finger. Then all you need to do is wash your hair as normal :)
3 – Heat Defense
Yes! You can apply Pure Argan oil to wet hair and use as a heat defense. This is a top tip if you are worried about using the oil on dry hair, and leaving the hair greasy – it wont, if you use the correct amount, but i know if you have never used an oil before it can be quite daunting and takes a few attempts to get used to. Suitable for all hair types – recommended for thin flyaway hair. Aply 1 or 2 drops of Victoria&K Pure Argan oil into the palm of your hand and rub together with the other hand. Lightly spread both hands through your hair – avoiding the roots but working with the natural length of the hair and tips. If there is any residue left on your hands – dont worry! Money saving tip – massage into another area of your body to moisturise, its all good for you! Dry/straighten/curl your hair as normal, leaving it look great.
4 – Anti – Frizz Serum
This method is best used for curly hair, dry hair, flyaway or frizzy hair After washing and drying, of course we all need something to tame those gorgeous locks. Pure Argan oil is great as a serum because it holds those flyaways down and accentuates those tight curls.
All you need is ONE drop of Pure Argan oil, rub together into your hands first, and using the palms of your hand hold the hair together working from the top to the ends. This is enough Argan oil to use for the whole head of hair. A little goes a long way….. If you are lucky to have natural curls in your hair you can add more Argan oil using one drop for each side. The oil will work with the curls and will give them more definition, locking in the frizz.
5 – Body Hair
Ok girls, cringe over. We all have body hair and what about those bearded men we like to kiss? No more itchy hair growing back and leaving you with a rash???
Yes!!Pure Argan oil is great to use as a post shave balm, treating the area with a quick massage of Pure Argan oil will help you from having that itchy grow back – great for sensative areas, just make sure you apply after every wash. The oil also works wonders for him, it doesn’t leave them with dry skin if they shave, and if they are super trendy to have an awesome beard, then it will keep the beard soft and subtle. You wont be able to keep your hands off him!
Well thats my top tips for using Victoria&K Pure Argan oil for your hair, i hope you find it both informative and useful. Remember to keep posted as i will be adding futute blogs for more top tips on Pure Argan oil for the skin and body.
Victoria&K Moroccan Mineral clay is a fantastic beauty tool. It helps visibly improve the appearance of your skin within minutes! It’s a lovely ochre coloured clay otherwise known as Rhassoul/Ghassoul Clay, which is mined from the Atlas Mountains of Morocco. This extraordinary mineral-rich clay is known for its unmatched ability to absorb impurities from the skin. It cleanses deep, clearing pores and tightening skin without needing to use harsh scrubs or chemicals.
What makes Moroccan Mineral Clay better than other clays?
Is that it contains naturally high levels of skin-loving, beneficial minerals such as magnesium, calcium, potassium and iron. And if used regularly, Victoria&K Moroccan Mineral clay can improve skin tone, texture, elasticity, and clarity while eliminating dryness and flakiness. Experience the wonderful benefits of Moroccan Mineral clay in our Victoria&K spa range.
Moroccan Mineral clay has been used as a beauty tool for centuries by Roman and Egyptian Kings. Recorded use of the clay dates back to the 1400’s, where it was used as a skin conditioner, soap and shampoo. Today, it’s the secret weapon in high-end spa body treatments.
As you age, your skin often does not retain the necessary trace minerals to keep it firm and wrinkle free. Moroccan Mineral Clay has a high level of essential minerals which help to replenish depleted minerals in your skin, resulting in a firmer, plumper, and more even-toned complexion.
Great for my Hair too?
Victoria&K Moroccan Mineral Clay is also recommended to use as a natural hair shampoo, and works exceptionally well with Afro – Caribbean hair. The clay strips the impurities and build ups left by regular shampoos and replenishes the hair with essential minerals. With regular use of Victoria&K Moroccan Mineral Clay you will see less need to wash hair daily, and your hair will appear stronger and healthier.
One of it’s most impressive properties, absorption of harmful substances and detoxification, is due to a high rate of iron exchange. Moroccan Mineral Clay also has natural antimicrobial properties, making it an effective ingredient for detoxification and blemish-prone. Clinical testing has shown that the clay is effective in improving skin elasticity, unclogging pores, and removing dead skin cells and excess surface oils. It can also be used as a scalp treatment to absorb oil, dirt, sebum and cleanse and clarify hair. No natural beauty tool kit should be without this fabulous clay!
To use your Victoria&K Moroccan Mineral Clay Mask:
Add 1 teaspoon warm water or liquid to 1 Tablespoon of clay powder in a small bowl or cup. Add more water if you prefer a thinner mask and less water if you like your facial mask to be thicker. While clays can be applied with your fingers, a fast and even application can be achieved by using a makeup brush to “paint” the clay mix onto your skin. Be sure to apply under your jaw line and even down your neck and décolletage. Don’t use your expensive brushes. An inexpensive blush or foundation brush from your local pound shop is perfect! Rinse it well after application and stand upright to air dry.
Allow your mask to dry 5-15 minutes. Most people with normal to oily skin should easily be able to allow 10-15 minutes to dry. Drier and more sensitive skin types may wish to only leave it on for 5 minutes before removing. To remove, use a warm wet flannel to soften the dry clay before gently washing off. Alternatively, you can apply your mask treatment just before your shower and simply wash it off there.
200g Victoria&K Moroccan Mineral Clay powder is £7.99 or you can buy 1kg for £34.99!! Visit our shop now for more great deals!
THE ARGAN tree (argania spinosa) is perfect for a harsh environment, surviving heat, drought and poor soil.
It is little known outside Morocco, and many Moroccans themselves have never heard of it because it grows only in the south-west of the country – roughly between Essaouira and Agadir, in an area covering 700,000-800,000 hectares. But within the area where the argan grows there are about 21 million trees which play a vital role in the food chain and the environment, though their numbers are declining.
The Argan forest had declined so much that it is now protected under UNESCO. The Moroccan government are also providing incentives for the communities of the area to harvest the Argan fruit and so in turn help to provide work and protect the forest.
The tree, which is thorny and can reach heights of 8-10 metres, probably originated in Argana, a village north-east of Agadir (off Route 40). It lives longer than the olive tree and requires no cultivation.
Pure Argan oil is famous for being one of the most rarest and expensive oils in the world. We know this by the fact that the tree is only found in one region in Morocco, but Pure Argan oil is also filled with amazing properties which are beneficial for both external and internal use.
Pure Argan oil has extremely high levels of Vitamin E and 80% fatty acids which make it perfect for healing many skin ailments as well as protecting against premature aging caused by oxidation.
Healing and Protecting
The active substances called triterpenoids that occur in Pure Argan Oil offer amazing skin protection benefits. These include tissue healing (scars), anti-inflammatory, sun-protective and disinfectant properties.
The oil contains 80% unsaturated fatty acids and is more resistant to oxidation than olive oil. Argan oil also contains 0.8% unsaponifiables (a large group of compounds also known as plant sterols or sterolins). Sterolins improve skin metabolism, reduce inflammation and promote excellent moisture retention.
Argan is considered an effective anti-aging oil due to properties such as the high levels of vitamin E /tocopherols (anti-oxidants help neutralise free radical damage, which is important for skin exposed to polluted Western environments) and saponins (skin-softening agents). Besides cooling and soothing inflammation, it is also reputed to help reduce wrinkles by restoring the skin`s hydro-lipid layer.
Argan oil contains rare plant sterols (schottenol and spinasterol), not found in other oils. It is believed that these phytosterols are unique in their combination and that there are no other vegetable oils with a comparable phytosterol composition. In general phytosterols reduce inflammation and help block cholesterol absorption from the intestines. They also show anti-cancer properties.
- Argan oil facilitates digestion by increasing the concentration of pepsin in the gastric juice. It contains flavonoids that act as a natural anti-inflammatory both internally and externally.
- The oil is considered highly beneficial for arthritic or rheumatic conditions.
- It is helpful for lowering cholesterol levels, stimulating circulation and strengthening the body`s natural immunity.
- It is used to soothe skin ailments like chickenpox, acne, psoriasis, and dry eczema. It is also used to prevent stretch marks during pregnancy.
Traditionally Argan oil is also reputed to have aphrodisiac and tonic properties.
Argan oil by Amazigh Berber women
Argan oil by the Amazigh berber women is known as the finest Argan oil in the world. But who are these women? and where do they come from?
The Berbers are a wide group of indigenous tribes and peoples of North Africa, united by a common tongue and identification with their shared heritage. Most now live in Morocco and Algeria, with communities in Tunisia, Libya, Mauritania, Mali and Niger. However the word berber is a controversial one as the translated meaning is ‘from the Forrest’ or ‘wild’
The true name for these people is Amazigh, they are truly an incredible people, being able to withstand the harsh climate of the Sarhara Dessert for centuries, they were able to adapt to their environment where others that tried to conquer the land failed, however approximately 1300 years ago they were finally colonized by the Arabs and Islam was introduced to Morocco. The Amazigh chose to accept the religion, but still hold on to their Amazigh culture.
Around 65% of the population of Morocco is of an Amazigh decent, however Arabic and French is more commonly taught in schools, not the Amazigh native language.
The Amazigh people that still live in the High Atlas Mountains have a traditional way of life, the men of the family take care of livestock and work the land, while the Amazigh women are renowned for their craftsmanship. Many are illiterate, and are living on or below the Moroccan poverty line.
Luxurious handmade Amazigh wool rugs that have lined the walls of souks for centuries, still to this day are made by the women that live in villages in the high Atlas Mountain.
The Amazigh women are also well known for their cultivation for the Argan Kernal. The Argan forest is protected by UNESCO and it sits on a land where anyone is free to collect the kernel as long as they are not damaging the tree. The Argan oil by the Amazigh Berber women is the finest pure Argan oil in the world
A government incentive also started in Morocco to help sustain the Argan forest . The government started to fund co-operatives for the Amazigh women, with equipment and machinery to provide a tax free incentive to the owners of the cooperative.
Argan oil by Amazigh Berber women
The traditional method of pressing the Argan kernel takes 5 hours of hard labour for a single litre of Argan oil.
It has been reported that a full time employed women earns 600 dirhams a month (which converts to approximately £54), while that one litre of Argan oil that she has pressed for 5 hours retails at over £100.
Western tourists are sold the idea that the cooperatives are a benefit to these women, because it gives them a purpose, promotes self esteem, and also helps to sustain the Argan forest. They are now tourist hotspots and can receive up to 100 tourists a day.
My question is, if the cooperative have been given equipment and machinery, and they aren’t required to pay tax, who is profiting from these organisations? And why are they not internationally registered as fair trade? Surly these women deserve to have a higher pay and even better working conditions.
So what is the future of the Amazigh tribe of Morocco?
As the modern world is infringing on Moroccan society, is there a place for the Amazigh culture to remain intact?
I love Morocco, and i love the Amazigh people, I truly hope that the culture does not become exploited Where there is a desperate need for modernisation, Moroccans must find a way of respecting and preserving the culture also.
Sources from Wikapedia, ‘An Argan oil cooperative is changing peoples lives’ article written by Zoubida Charrouf
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