Firstly The Lowdown
Argan oil is now becoming a household name, especially with the likes of top cosmetic brands such as Loreal, Garnier, Pantene and tresemme now offering countless products containing Argan oil on our supermarket shelves. And lets not forget our Isreal brothers that were the first in 2005 to launch the first Argan oil product in the UK market called, Moroccanoil. Exclusive to hairdressers, the brand have been the leaders in opening the floodgates to the world, and have now expanded and launched their own skin product range containing Argan oil.
Are YOU Being Lied To?
Its hard to imagine how Morocco is managing to keep up with the western demand and produce the amount of Argan oil needed to supply all these companies. Lets also not forget the smaller businesses, like Victoria&K, who have a close connection to Morocco and feel passionately about Argan oil in its true pure and 100% Organic form. Quite simply, it cant.
In 2012 Morocco exported 700 tons of Argan oil, however it only has the capability of producing half of that number. The work of the women cooperatives quite simply cannot keep up with demand if they where only extracting the oil by hand.